Strategic Marketing
Best-in-Class Strategic Marketing for Tech Innovators
Trusted by leading enterprises and fast-growing startups to drive results through strategic marketing, technology, and creative expertise.
Overview
At SBS Comms, we build sophisticated, tech-driven marketing strategies for brands at every stage of growth. Whether you’re an established enterprise navigating complexity or a startup ready to scale, our team delivers the focus, precision, and results you need to lead your market.
Enterprise Marketing Built for Scale and Impact
SBS Comms specializes in helping you establish a strong communication foundation that is both strategic and scalable for the long-term.
These are the things that we’re known for and where we’re proud to stand out:
- Exceptional media results driven by decades-long relationships with journalists.
- Savvy team focused on delivering quality over quantity.
- Straight and honest talk and strategic counsel.
Startup Marketing Designed for Acceleration
Onboard by SBS Comms is built specifically for startups, delivering high-impact marketing programs designed to generate traction, raise brand visibility, and accelerate early growth.
Onboard by SBS is changing the way companies access top communications support early.
- Our mission is to help teams establish a strong communication foundation that is both strategic and scalable for the long term.
- Direct, hands-on counsel from experts in messaging, media relations and strategy.
We take unconventional paths to deliver exceptional results. Here’s where we shine:
Media Training
We equip spokespeople with the tools to get their message across and navigate any conversation, from tough questions to spotlight moments.
Messaging & Positioning
We craft bold, aspirational press narratives and guide executives to tell their stories in a way that will demand attention.
News & Announcements
From funding routes to product announcements, we leverage strategy, provide counsel and insights, and execute announcements for maximum impact.
Crisis Comms
We develop customized frameworks, providing real-time strategic messaging and media relations support to protect our clients’ reputation during active crises.
Thought Leadership
We position executives to define categories and become the go-to media sources for trends, data, and thought leadership.
Awards & Speaking
We elevate executive presence through prestigious industry recognition and on-stage speaking sessions at key events.
HOw we select clients
Partnering with Ambitious Companies to Tell Meaningful Stories
We partner with companies that are building meaningful solutions and want to actively engage in telling their story.
Below are the main factors we consider when selecting our clients:
- Venture-backed, mission-driven companies in tech or adjacent industries
- Bought-in executive teams committed to communications
- Distinctive stories or technology solving an important problem
HOw we work with clients
We’re an Embedded Team Built for Strategic Counsel
Our teams act as an extension of in-house marketing and communications teams, providing day-to-day counsel and hands-on media execution.
Team structure between SBS and Onboard is dependent on the scope/budget and we staff based on relevant experience, time zone, etc.
- We work directly with founders and C-suite execs on media counsel, interview prep & training, and staffing interviews.
- We’re connected with our clients on Slack and meet regularly — we’re their eyes and ears and a true extension of their team.
- We focus on quality results over quantity.
Leading innovation for 100M+ users
Reintroducing GitHub as the leading innovation hub driving technological advancements across industries.
Elevating influence at global scale
Expanding Cloudflare’s role in global internet infrastructure post-IPO, and elevating its executives as industry leaders.
Validated innovation in data science
Boosting American Express’ reputation in AI, machine learning, and fintech, highlighting its expertise in the payments ecosystem.
